Elk Logistics, a 3PL company, approached Convoy for a brand overhaul. After evaluating their business and marketing assets, we developed a brand statement, mission statement, and tagline.  For the logo, we used the abstracted “Elk” shape to convey coordination and movement; we also chose lowercase lettering to evoke a youthful and approachable identity. A “box” business card complemented their full stationery set.