Over the years, Semester at Sea’s brand had been inconsistent and their website cluttered. Semester at Sea chose Convoy to develop new branding that could be applied across all their materials and to develop a new website that would be modern, flexible, and easy to maintain. We started with a comprehensive branding guide that details the usage of colors, fonts, and iconography, and includes examples of print and web materials. We then used the guide as the foundation for a complete redesign of the website using WordPress.