Sarah Cramer Shields Photography

About the Project

The all-star wedding photographer, Sarah Cramer, came to Convoy to redesign her logo and website. She also wanted to make the name shift from “Sarah Cramer” to “Sarah Cramer Shields”. The challenge here was to not confuse visitors when they arrived at the new site. The solution for the logo was a stacked version as well as a horizontal treatment for web. In both instances, we set “Cramer” in bold to help users recognize the new Sarah. This treatment also brought visual symmetry to the three-word name. For the website, we kept things clean and simple. The only color on the site was in her photography. Everything else is black and white… letting her work shine.