The Chia Bar color scheme uses two split colors to evoke the bar’s flavor. We stayed close to the existing colors as a reference point, which ensured the transition would be subtle to consumers.
The complementary, second color presents a more harmonious design and allows for a broader range of future products than the original, monochromatic scheme.
To ensure the new packaging would be successful, Convoy implemented many rounds of retail research and mockups. The product needed to stand out from it’s competition on the shelves and communicate its essential health benefits as transparently as possible.