Mona Lisa Pasta, a gourmet pasta and pizza shop, came to us for branding and packaging design. From product labels to the interior space and signage, we were given total creative control. We started with a logo that was both memorable and captured the feel of the new identity—authentic gourmet Italian foods. The owner, Jim Winecoff, was thrilled when we told him his new logo won “Best Identity” at a regional design competition (and so were we!).