UVA Research Park

About the Project

When the UVA Foundation determined their 562 acre research park needed its own brand identity, Convoy was happy to help. The park is home to a wide variety of businesses representing fields such as pharmaceutical, IT, and biotech. The client wanted the new identity to be exciting and attract new tenants to the park. We started by coming up with the tagline, Where innovation takes flight. This reinforced the high-tech innovation happening daily at the park.  The multi-color bird logo emerged next, along with a bright and punchy color scheme. We applied the new branding to a new website, marketing brochure, and sales kit.